Amber Michels 

Baby Planning Genius - CEO


For years, Amber has been pioneering the mom and baby industry. Her journey began as a new mom, when she quickly realized there was a deficit in the support and resources she was provided with. Her career path quickly pivoted, focusing solely on creating a business that supported moms when they needed it most.


From this specialized work, Amber and her team support and work with moms virtually all throughout the country. What started as an idea to change a mom’s journey, has grown into a national company helping improve the lives of countless women.


When Amber is not working, you will find her spending time with her husband and two kids, and their French bulldog, Harry Winston.